Indie authors, like myself, know one thing above all else: Every literate human being is a potential sale. We’re at our day jobs, passing out business cards (much to the dismay of our employers). We’re in line at the fast food joint, striking up conversations with strangers, baiting them with questions about their reading habits. And we’re on Facebook, where our friends are appalled to realize that their good friend has been replaced with a salesperson and they are ALL on a cold call list.
Now, most all new authors have launched a page for their project(s), so your friends are normally used to frequent updates about your work and constant requests (often sent multiple times) to “like” your page. By the time you actually publish it, they’re typically excited–because, finally you reached your goal! Your friends will be excited for you. Most will purchase your book to support you, because they followed you on your journey all this time.
Two weeks in, from my personal experience, is when they start hesitating before replying to you–if they reply at all. Maybe some of them said they would buy it, but now something’s come up. Maybe they’re just sick of hearing about it day in and day out.
My advice is to let up a bit–but don’t entirely stop! Your friends are your friends. Yes, they are also potential sales, but they are your friends first. If they’re getting annoyed, back off a little and just try to make time in your marketing endeavors to treat them like your friends.
Besides, if you go too hard for too long, you’ll get too salesy anyway. People buy from people–not from a salesperson. And nothing is ever gained by alienating yourself from your audience. Happy marketing out there, everyone, and good luck!